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At BeautyBar.com, we make looking beautiful—however you define it—incredibly easy. How? Through our close, personalized service, curated product selection, and simple-to-shop site.

Whether you are looking for a new lipstick or reordering your favorite serum, we want you to enjoy every facet of your shopping experience. It's the reason why we handpick the best luxury skin care, makeup, fragrance, and more. It's also why we deliver your order in 2 days or faster, so you can can get down to the best part (wearing it) quickly.

Here's what you'll love:

  • Unparalleled Service

    Our dedicated beauty experts are here 24/7 to answer your questions.

  • Free Returns

    If a product isn't to your liking, send it back (on us) for up to a year.

  • Best-in-Class Selection

    Since launching in 2010 we've curated over a hundred luxury beauty brands, from iconic names to niche must-knows.

  • Seamless Shopping

    Our streamlined navigation allows you to easily filter by need or preference: brand, skin concern, Staff Pick, and more.

  • Sample Society

    If you live to discover all that's new (and coveted) in luxury beauty, you'll love our monthly subscription service with Allure magazine.

In essence, we let you shop for exactly what you want, exactly the way you want, so you can express your style exactly how you want.

Thank you for choosing us.

Our History

In 2005, best friends Marc Lore and Vinit Bharara started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.

Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin). Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys, books, and games; Casa.com for decor & home products; VineMarket.com for natural and organic groceries; AfterSchool.com for kids' sports and activities; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.

Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time. In 2006, Quidsi had two employees. Today, it has more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

About Quidsi

Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), VineMarket.com (natural and organic groceries), AfterSchool.com (kids' sports/activity gear), and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $49+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.