For Immediate Release: 05/02/07
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iParenting Media Awards Announces Excellent Products of 2007

Evanston, IL - iParenting Media Awards announces the winners of our Excellent Products of 2007 Call for Entry, during which we evaluated items ranging from high-tech toys and baby gear, innovative software and games, creative crafts and educational items to helpful safety products and household helpers. All of the items were thoroughly evaluated by experienced reviewers to determine which ones exceeded the standards to earn an award.

The evaluation process created by the iParenting Media Awards program is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance. Only a fraction of the companies that attempt this certification achieve it.

"iParenting is celebrating its 11th year of reviewing products for families. The iParenting Media Awards program is proud to thoroughly review products and then recognize only the best ones in the marketplace and share them with our audience," says Alvin All, Chief Executive Officer of iParenting Media. "During our Excellent Products Call for Entry, we reviewed many interesting items, but only the ones that exceeded our high evaluation standards earned the iParenting Media Award."

To be considered for an award, each company submitted four identical samples of each product, which were then precisely matched within iParenting's database of hundreds of experienced reviewers using iParenting's state-of-the-art technology. An expert, a childcare setting and a family reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.

Here is the list of all the iParenting Media Award winners for the Excellent Products of 2007 Call for Entries:

Company Name Product Title
Babe Ease LLC Super-Soft Clean Shopper
Small Made Simple Inc. Kangaroo Towel
ToddlerCoddler BedBugz Bed Bolster
Wee Gallery Wee Gallery Art Cards for Baby - Farm Collection
Company Name Product Title
C. Shells Cool Cats
Family Communications Inc. You Are Special
Kiddio LLC Billy Brown Goes Hiking
Made For You MusicInc. Journey to the Land of Imagination
Mr. Eric The Big Silly with Mr. Eric
Paul Helou Bears, Bees & Butterflies
Rounder Records Road trip
School Zone Publishing Start to Read Kit: I Want a Pet - Jog, Frog, Jog
Toy Box Productions Joshua
Toy Box Productions Theodore Roosevelt
Yellow Tail Records Siente: Night Songs from Around the World
Baby Care
Company Name Product Title
4moms 4moms Cleanwater Infant Tub with Built-in Digital Thermometer
Basic Comfort Inc. Resting Up with Heart Beat/ Snuggle N Up
Dribble Bibble Dribble Bibble
Go Mama Go Designs Snug & Tug Swaddling Blanket
Kiddopotamus and Company Pink Butterfly SwaddleSet with cap
The Natural Baby Company LLC Haute Pockets
Company Name Product Title
Basic Comfort Inc. Diaper Top Fitted Mattress Pad
Disney Consumer Products Hannah Montana Secret Popstar Bedding
Disney Consumer Products HSM Silhouette Bedding
Gentle Air Dr. Watters Child's Portable Overnight Bed
Company Name Product Title
A Black Man Thinking LLC A Black Man Thinking: Volume One - Raising Children
Abadaba Reading LLC Abadaba Alphabet
America Learns LLC Bonding While Learning: Activities to Grow Your Relationship While Preparing for Reading Success
American Psychological Association Mookey the Monkey Gets Over Being Teased
American Psychological Association Striped Shirts and Flowered Pants: A Story About Alzheimer's Disease for Young Children
Benjamin Brown Books Lilly and Lucy's Shadow
Bouje Publishing Tyler and His Solve-a-matic Machine
Brenner Publishing LLC Sara Makes Her Mother Proud and Learns Good Behavior
Caroline Winkler & Gail Reichlin, Author The Pocket Parent
Creations by You Sesame and Me
Family Communications Inc. Many Ways to Say I Love You: Wisdom for Parents and Children from Mister Rogers
Free Spirit Publishing Dude, That's Rude! (Get Some Manners)
HarperCollins Publishers The Women Who Raised Me
Jossey-Bass, an Imprint of John Wiley & Sons Inc. Cyber-Safe Kids, Cyber-Savvy Teens: Helping Young People Learn to Use the Internet Safely and Responsibly
Upward Bound Inc. Making Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids
Learning Horizons Backyardigans Let's Print Wipe Off Workbook
Learning Horizons Dora the Explorer Beginning Sounds Wipe Off Workbook
Learning Horizons Go Diego Go! Counting Rainforest
Learning Horizons It's a Blast! Add, Write, and Read!
Learning Horizons Sesame Street Hip Hip Hooray for School
Magic Picture Frame Studio Anthony and the Magic Picture Frame
Meadowbrook Press Breastfeeding with Confidence
Meadowbrook Press Oh My Darling, Porcupine
Other Press Raising Young Children Well: Insights and Ideas for Parents and Teachers
Penton Overseas Inc. I Love to Laugh
PugTale Publishing Loving Marley
Teach Me Tapes Inc. Feliz Navidad: Learning Songs and traditions in Spanish
Teach Me Tapes Inc. Joyeux Noel: Learning Songs and traditions in French
Woodbine House Married with Special-Needs Children: A Couples' Guide to Keeping Connected
Company Name Product Title
BabyLegs BabyLegs
Company Name Product Title
ABC Development Inc Baby Multi Scrub
Company Name Product Title
Disney Consumer Products Disney's Little Einsteins Fruity Stars Cereal by General Mills
Disney Consumer Products Disney's My Size Minis - Gala Apples by Imagination Farms
Nestle USA Nestle Juicy Juice Harvest Surprise
Tumaro's Gourmet Tortillas 8" Multi Grain - Low in Carbs
Gear and Equipment
Company Name Product Title
7 AM Enfant Le Sac IglooTM LS500
Aiudi Concepts LLC Baby Lift strap
Bloom Baby Fresco Contemporary Baby Chair
Diapees & Wipees Diapees & Wipees
KMH Creations LLC Cuddlebabe
Mia Moda Inc. Terra
Sunshine Kids Easy-View
Sunshine Kids Radian80
Tough traveler Ltd. BlueLux Pal'mino Child Carrier
Company Name Product Title
Fat Brain Toy Co. The Learning Calendar
Posh Party Box La-Tea-Da Lil' Girls Tea Party
Sendaball Sendaball
Company Name Product Title
Skip Hop Inc. CHOW
Skip Hop Inc. SPLASH
Skip Hop Inc. Toolbox
Just For Mom
Company Name Product Title
Barefoot & Pregnant Barefoot & Pregnant
Ensant Ensant Peri Balm
Company Name Product Title
Breyer Animal Creations Just About Horses
Company Name Product Title
Kids Fly Safe LLC Cares
Retract-A-Gate Retract-A-Gate
UpSpring Baby Walking Wings
Company Name Product Title
Adobe Systems Inc. Adobe Photoshop Elements 5.0 plus Premiere Elements
GeeGuides LLC geeART16
Johns Hopkins University - Center for Talented Youth Descartes' Cove Math Series
Raize Software Inc. BabyType
School Zone Publishing Puzzle Play Software & Workbook - Dot-To-Dot
School Zone Publishing Puzzle Play Software & Workbook - Hidden Pictures
School Zone Publishing Puzzle Play Software & Workbook - Mazes
School Zone Publishing Spelling 1-2 Software & Workbook
SearchHelp Inc. Sentry At Home
Viva Media Crazy Machines 1.5
Sporting Goods
Shock Doctor Inc. Power Dry Gear Bag System
Shock Doctor Inc. Shock Doctor Mouthguard-Gel Max
Cathryn Tells All Cathryn Tells Celtic
Cookie Jar Entertainment Caillou
Cookie Jar Entertainment The Doodlebops
Company Name Product Title
Adorable Originals Inc. Chloe
Adorable Originals Inc. Gracie
Adorable Originals Inc. Kylie
Adorable Originals Inc. Lili
Adorable Originals Inc. Maisie
Adorable Originals Inc. Zoe
Gamewright Hit or Miss
Gamewright The Curse of the Ruby Rhino
Gamewright Toss Your Cookies
ALEX® Build A Buddy
ALEX® One, Two, Tie My Shoe!
ALEX® Tub Tunes 3 in 1 Music Island
Bananagrams Bananagrams
Bandai America Inc. Tamagotchi Connection V4
Bazoongi Kids Butterfly Fun Roof Cottage
Bazoongi Kids Circus Tent
B-bel Inc. Party Cake Chef Deluxe
Beyond123 LLC miniLUK Learning System Collection 1
Birdcage Press Go Fish for Wildlife
Breyer Animal Creations Paint-by-Number 3D Activity Kit
Caboodle! Toys LLC Noah's Pals ~ Sebastian + Shannon Seal
Edushape Ltd. Baby's 1st Brithday
Edushape Ltd. Floating 3D's - Amusement Park
elope Inc. Kids Scallywag
elope Inc. Soccer Ball Hat and Glasses
Fat Brain Toy Co. Dado Cubes
Play Clay Factory Play Clay Play Kit
Great American Puzzle Factory NAMiTS Challenge
Hasbro Inc. Melody Mixin' Drum
Hasbro Inc. My Little Pony Pinkie Pie's Balloon House
Hasbro Inc. Net Jet
Hasbro Inc. Play-Doh Make 'n Display Stage Show
Hasbro Inc. Spider-Man & Friends Spider Spud
Hasbro Inc. Spider-Man & Friends Super Pal Spider-Man
Hidden City Games Bella Sara
Idea Storm Products LLC Yamodo, Volume 1
JAAG Plush Time's Up Time Out
Briarpatch TMNT Movie Game
Fashion Angels Enterprises Fresh Mesh Bracelets
HABA Animal Den
Kingka LLC Kingka Matching and Memory Game
LEGO Systems Inc. Crab Crusher
LEGO Systems Inc. Fire Station
LEGO Systems Inc. House
Wowwee Flytech Dragonfly
MEGA Brands Inc. Disney® Cinderella Magical BucketTM
MEGA Brands Inc. Go Diego Go TM, Diego Animal Rescue Center
MEGA Brands Inc. Pyrates TM Razorscales TM
mocobabies Infant and Toddler Signing Flash Cards
Moonjar LLC Moonjar Classic Moneybox
Open Spaces LLC Totika
Patch Products ShakeDown
Plaja International LLC Plaja Pets
Playcube Products LLC Playcube Farm Cubes
Playful Life Playful Chef: Real Cooking for Kids
Playhut Inc. 2 in 1 Interchangeable Magic Cube - School House & Pet Shop
Playhut Inc. Big Yellow School Bus
Playhut Inc. Dora Big Top Circus
Playmobil® Forest Lodge
Playroom Entertainment M is for Mouse
Poppo Brands Poppo!TM
Poppo Brands ZottoTM
Radio Flyer Radio Flyer Classic Red Car
RS2Play Brickadoo
Schoenhut Piano Company Inc. Jaymar Baby Grand w/Bench
School Zone Publishing 3D Magnetic Teacher Tins - Preschool
School Zone Publishing Clever Baby Cards - Fuzzy Animal Friends
School Zone Publishing Infant Mirror Cards - Happy Faces
School Zone Publishing Peg Puzzle Learning Cards - Busy Puzzle People
Shelcore Put 'N Giggle Octopus
Shelcore Shake 'N Bobble Shape Sorter Dump truck
Snap TV Inc. Guess How Much I Love You
Spark Games LLC Questionary, The Game of Smart Questions
Sunshine Kids Toy Box Wiggling Friends
The Mayron Cole Music Conservatory Inc. Piano Made Easy®
The Young Scientists ClubTM The Magic School Bus - A Journey into the Human Body
The Young Scientists ClubTM The Magic School Bus - The World of Germs
The Young Scientists ClubTM The Magic School Bus - The Mysteries of Rainbows
ThinkFun Inc. Cover your tracks
ThinkFun Inc. Hot Spot
ThinkFun Inc. Pete's Pike
tree Toys Pty. Ltd. Amazing Crystal Lagoon
tree Toys Pty. Ltd. Mayan Riches Dig and Discover
University Games Game of Knowledge
Wiggity Bang Games Quelf the board game
Company Name Product Title
Fox Home Entertainment Everyone's Hero
Fox Home Entertainment iZ And The Zizzles
Fox Home Entertainment Strawberry Shortcake: Berry Blossom Festival
MGM Home Entertainment The Care Bears Movie
HIT Entertainment Angelina
HIT Entertainment Bob the Builder: Bob's Top Team
HIT Entertainment The Wiggles: Racing to the Rainbow
GBC Productions The Rockimals Vol. 2: 70s Classic Hits
GBC Productions The Rockimals Vol.1: 60s Rock'n'Roll
Lots To Learn LLC Lots To Learn: Buster's Favorite Animals
National Geographic Kids' Entertainment Toot & Puddle: I'll Be Home for Christmas
Pacific Entertainment Corporation Favorite Sing-A-Longs
Pacific Entertainment Corporation Things That Go Counting
Power Ten KidFIT Power Ten KidFIT
Pro Quality DVD LLC Puppytown, The Movie
Sesame Workshop Elmo's Potty Time
Sesame Workshop Sesame Beginnings: Exploring Together
Waterproof Kids Waterproof Kids - Baby Steps
Wonderfun LLC Bop Along with the Bop-a-Lots
Video Game
Company Name Product Title
D3 Publisher of America Inc. Puzzle Quest: Challenge of the Warlords
Company Name Product Title
Disney Consumer Products
DK Publishing
Lauren Groveman's Kitchen
ee publishing & productions LLC
Hidden City Games
Learning Resources
Macaroni Soup!
Mia Moda Inc.
SavvyMom Media
Spatulatta LLC

iParenting Media operates one of the Internet's most popular communities for parents and parents-to-be at iParenting's Editor-in-Chief, Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and co-hosts an A.I.R.-nominated radio show, Points on Parenting, in which she features her favorite iParenting Media Award winners. Consumers can learn more about iParenting Media Award-winning products, and find out where to purchase them via our retailer network online directory, by visiting

iParenting Media Awards offers four Calls for Entry each year and our next Call for Entry, the 2007 Outstanding Products Call, is open now until Friday, June 8, 2007, with products due in our Evanston, IL, headquarters by Friday, June 15, 2007. Award winners will be announced on Wednesday, August 1, 2007. To learn more and to submit your product, visit

Media inquiries:, 847-556-2300. Photos and product descriptions of award-winning items are available.

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