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      Alterna Hair Care Products

      Alterna - Luxurious + Groundbreaking Hair Care Products. Raising the bar in the luxury hair care industry. Alterna's rich formulas combine cutting-edge technology with high-quality innovative ingrediients such as Italian white truffle oil and caviar. Preferred by hair care professionals worldwide, Alterna's product line is the upmarket antidote for damaged, unruly or thinning tresses.

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