Alterna By Alterna

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CHI, Alterna, Phyto - we have them all! Get fantastic everyday values across our range of products and a Savings Center that makes it easy to find the stuff on sale this week. When you order by 6 p.m. on a business day, most orders will ship the same day and you will receive it in 1 to 2 business days. Shopping online beats waiting in line any day. With beautybar.com, there are no trips to the store, no circling the aisles, and of course, no waiting in line. Ever.

Alterna Bamboo Volume Abundant Volume Shampoo see description

$22.00

on orders $35+

- BAMBOO ABUNDANT VOLUME SHAMPOO combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in a gentle sulfate & sodium chloride free formula that cleanses & energizes hair with weightless moisture for a fresh full-bodied look. With Color Hold® technology for color retention. Because great hair should be sustainable. - - • Gentle, daily use volumizing shampoo - • Free of sulfates & sodium chloride - • Infuses hair with weightless moisture and vital nutrients for healthy volume - • Makes hair look fuller and feel stronger - • Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and thicken it - • Provides fullness, thickness & lift to even the finest hair types - • Protects color - - Organic Bamboo Extract: Immediately boosts hair’s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair - - Organic Maca Root: Invigorates & energizes hair from the inside out helping to improve volume on three dimensions: fullness, thickness & lift. - - Good for you Beauty: Both highly sustainable ingredients are Eco-Certified, Fair-Trade compliant & Certified Organic. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. - - All products contain eco-certified ingredients grown responsibly & ethically traded; FREE OF sulfates, sodium chloride, parabens, gluten, -

Alterna Dry Shampoo see description

$22.00

on orders $35+

- In the Dry - - Sometimes a hair-washing is just not possible but having clean locks is not to be forsaken. Alterna Caviar's Dry Shampoo will thoroughly cleanse your hair of excess oil and dirt, no water needed. So whether you've just had the perfect blowout or getting off a plane, this dry shampoo will get you beautifully clean hair in no time. - - - Refreshes hair - - Absorbs excess oil - - Anti-aging - - Alterna Caviar Dry Shampoo is a talc-free, anti-aging dry shampoo formulated to gently absorb excess oil, product build-up, and impurities. Refreshes your hair between washings leaving it with a clean, touchable texture and a fresh scent. It's also great for enhancing volume. - - - Especially suited for: - Mature Hair - - - - Free of: - Parabens, Sulfates, synthetic dyes, phthalates, GMOs and triclosan

Alterna Bamboo Shine Luminous Shine Shampoo see description

$22.00

on orders $35+

- - Time to Shine - - - - Alterna's Bamboo Luminous Shine Shampoo strengthens the hair as it amps up the shine factor. Formulated with organic bamboo extract and organic Indian gooseberry, this eco-friendly shampoo retains color with Color Hold technology as it cleanses and moisturizes the hair. - - - - Eco-friendly formulation - - Retains color as it increases shine - - Cleanses and moisturizes the hair - - - - - Especially Suited For: - All hair typ

Alterna Bamboo Smooth Anti-Frizz Shampoo see description

$22.00

on orders $35+

- - Simply Sustainable - - - - Alterna's Bamboo Smooth Anti-Frizz Shampoo maintains moisture, leaving hair strong and smooth without the frizz. Formulated with organic bamboo extract and smoothing organic kendi oil, this eco-friendly product retains color with Color Hold technology and maximizes the hair's flexibility and performance. - - - - Eco-friendly formulation - - Keeps moisture in and frizz out - - Strengthens hair and retains color - - - - - Es

Alterna Bamboo Shine Luminous Shine Conditioner see description

$22.00

on orders $35+

- Luminous Luster - - Alterna�s Bamboo Luminous Shine Conditioner dramatically enhances your hair�s shine with a powerful moisture-rich formula. Pure organic bamboo extract fortifies your hair while organic Indian gooseberry amps up its natural shine, leaving your hair feeling silky and looking shinier than ever before. This conditioner also uses an advanced Color Hold technology that maximizes color retention. - - - Eco-friendly formulation - - Retains color and increases shine - - Moisturizes the hair - - - - Especially Suited For: - All hair types - - - Essential Elements: - This eco-certified conditioner is formulated with anti-oxidants that combat free radical damage that can cause loss of shine. Indian gooseberry contains the highest level of vitamin C of any naturally occurring substance and it protects and nourishes hair. - - - Free of: - Paraben, sodium and synthetic fragrances - - - For Best Effect: - After rinsing shampoo, massage throughout wet hair. Rinse thoroughly.

Alterna Bamboo Smooth Anti-Frizz Conditioner see description

$22.00

on orders $35+

- Paraben-free BAMBOO SMOOTH ANTI-FRIZZ CONDITIONER combines strengthening pure Organic Bamboo Extract with smoothing Organic Kendi Oil to banish frizz & tame split ends. This deeply penetrating conditioner visibly transforms unruly hair leaving it strong, sleek, frizz-free & manageable. With Color Hold® technology for maximum color retention Because great hair should be sustainable. - - • Nutrient rich formula penetrates deeply to visibly transform unruly hair - • Fortifies follicles for stronger healthier, hair - • Infuses hair with hydration - • Protects color - • Tames split ends and banishes frizz - - Good for you Beauty: Both highly sustainable ingredients are Eco-Certified, Fair-Trade compliant & Certified Organic. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. - - All products contain eco-certified ingredients grown responsibly & ethically traded; FREE OF sulfates, parabens, gluten, TEA phthalates - - Organic Bamboo Extract: Immediately boosts hair’s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair - - Organic Kendi Oil: works to repair & maintain the hair’s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9) & anti-oxidant powerhouse Tocopherol -

Alterna Shampoo see description

$60.00

on orders $35+

- Rest Period - - At the end of a long, stressful day, your hair has gone through as much as you have. Treat your tresses to Alterna Ten Shampoo for its cleansing and totally restorative properties that is ready to take on anything that comes its way. - - - Nourishes and rebalances hair - - Protects color - - A daily sulfate-free cleanser for all hair types that leaves hair deeply rebalanced and nourished. Plus, it guards against natural, chemical and environmental stresses, while providing optimal protection from color fade. - - - Especially suited for: - All Hair Types - - - Free of: - Sulfates

Alterna Protection Deep Hydration Mask see description

$26.00

on orders $35+

- REHAB DEEP HYDRATION MASQUE combines strengthening pure Organic Bamboo Extract with color-locking, damage-locking Kalahari Melon Extract to intensely nourish even severely damaged hair back to health. Leaves hair incredibly silky and shielded from UVA/UVB dry-out and other oxidative damage. With rinse resistant Color Hold® UV+ Technology for the highest level of color protection • Paraben & sodium chloride free formula - • Intensely nourishes severely damaged hair back to health - • Strengthening formula fortifies weakened strand - • Prevents color wash-out & fade-out - • Leaves hair healthy with vibrant color - • Highest level of color protection - • Contains rinse resistant UV filters that protect against oxidative color damage - • Extends the life of your color Good for you Beauty: All products contain certified organic ingredients grown responsibly & ethically traded; FREE OF sulfates, sodium chloride, parabens, gluten, TEA, DEA & phthalates. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. - DIRECTIONS After cleansing hair, remove excess water and apply to clean, damp hair. Leave on for 3 -

Alterna Conditioner see description

$60.00

on orders $35+

- Richly Conditioned - - Give back to your hair with Alterna Ten Conditioner. Let this daily treatment replenish and moisturize your hair so that it's always ready to make the best kinds of impression. - - - Moisturizes hair - - Protects - - This daily conditioner has an extraordinarily rich texture that delivers instant customized levels of moisture, without building up or weighing down the hair. It also Replenishes all hair types with vital antioxidants for ultimate protection. - - - Especially suited for: - All Hair Types

Alterna Abundant Volume Conditioner see description

$22.00

on orders $35+

- BAMBOO ABUNDANT VOLUME CONDITIONER combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca root in a paraben & sodium chloride free conditioner that energizes hair with weightless moisture and volume boosting vital nutrients for a fresh, full-bodied look. With Color Hold® technology for color retention. Because great hair should be sustainable. - • Paraben & sodium chloride free volumizing conditioner - • Infuses hair with weightless moisture and vital nutrients to amplify volume & healthy shine - • Makes hair look fuller and feel stronger - • Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and thicken - • Provides fullness, thickness & lift to even the finest hair types - • Protects color - - Organic Bamboo Extract: Immediately boosts hair’s intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hair - - Organic Maca Root: Invigorates & energizes hair from the inside out helping to improve volume on three dimensions: fullness, thickness & lift - - Good for you Beauty: Both highly sustainable ingredients are Eco-Certified, Fair-Trade compliant & Certified Organic. Their production & sale aids in supporting the development of local communities while remaining environmentally friendly. - - All products contain eco-certified ingredients grown responsibly & ethically traded; FREE OF sulfates, parabens, gluten, TEA -

Alterna Vibrant Color Shampoo see description

$22.00

on orders $35+

- Complete Color Care - - Nourish your hair while maintaining its healthy, vivid color. Alterna UV+ Color Vibrant Color Shampoo combines strengthening organic bamboo extract with color- and damage-locking kalahari melon extract to keep hair in picture perfect shape. Rinse-resistant Color Hold UV+ Technology provides the highest level of color protection. - - - Cleanses, nourishes and moisturizes - - Prevents color wash-out and fade-out - - - Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of both the environment and your health. - - - Especially Suited for: - All hair types - - - Essential Elements: - Alterna UV+ Color Vibrant Color Shampoo contains rinse- resistant UV filters that protect against oxidative color damage. - - - Free of: - Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. - - - For Best Effect: - Massage Alterna UV+ Color Vibrant Color Shampoo throughout wet hair and scalp. Rinse thoroughly. -

Alterna Blonde Leave-In Conditioner see description

$32.00

on orders $35+

- Leave It In - - When it comes to conditioning your hair, too much is never enough. Alterna Caviar's Blonde Leave-In Conditioner with Seasilk works overtime to make sure you're left with beautifully smooth, golden tresses all day long. - - - Provides UVA/UVB protection - - Brightens blonde tones - - A nourishing leave-in conditioner that provides superior UVA/UVB protection while adding depth and luminosity to color treated hair. It also restores elasticity and effectively brightens blondes. - - - Especially suited for: - Mature Hair - - - Essential elements: - This super effective leave-in conditioner contains sun flower seed extract, wheat amino acids, peptide, shea butter and more. - - Free of: - Sulfates

Alterna Bamboo Smooth Kendi Pure Treatment Oil see description

$25.00

on orders $35+

- Frizz-Free Hair with Kendi Oil-Enriched Formula - - - - - Removes frizz and gives intense shine - - Deeply nourishes and brings hair to a healthy state - - Holds maximum color retention - - - Alterna Bamboo Smooth Kendi Pure Treatment Oil nourishes hair, sealing and healing split ends and frays. It's a high performance leave-in therapy that restores hair damage by environmental factors and chemical processing. - - Just For You: - Medium to thick hair - - - A Closer Look: - It imparts intense shine to your hair and also protects color. It gets absorbed instantly and can be used as treatment or style primer to remove frizz. - - - Get Started: - Apply liberally to dry hair 1-2 times per week. Leave it on for 10 minutes and wash. Apply small portion to damp hair and style as usual. - -

Alterna Hairspray see description

$28.00

on orders $35+

- Lasting Spray - - Consider it a winning moment when you use Alterna Caviar Anti-Aging Hair Spray, a styling product that also does away with visible signs of aging. You know what they say: two birds, one fabulous stone. - - - Repairs damaged hair - - Anti-aging - - Alterna Caviar Hair Spray is designed to protect and nourish the hair while holding style and repairing damage caused by stress, natural aging, the sun and the environment. It's infused with caviar, a rich source of omega-3 fatty acids, and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle while active organic compounds, known as plant cytokines, help stimulate protein production. Alterna's age control complex provides an instant dose of vibrancy, enhancing the strength, elasticity and vitality of the hair. - - - Especially suited for: - Mature Hair

Alterna Wax Style Stick see description

$20.00

on orders $35+

- - Alterna Bamboo Men Texturizing Wax Style Stick -- 2.7 oz. - - - Alterna Bamboo Men Texturizing Wax Style Stick combines strengthening pure organic bamboo extract with ultra-nourishing hemp seed oil in an easy-to-use wax stick that glides on, giving instant definition and pliable hold for easily reworkable hair with a natural finish. - - - Mess-free glide-on application - - Gives instant definition and pliable hold - - Leaves hair easily reworkable with a natural finish - - - - Especially Suited For: - Men - - - Essential Elements: - Alterna Bamboo Men Texturizing Wax Style Stick comes in a 2.7-oz. tube. - - - For Best Effect: - Apply Alterna Bamboo Men Texturizing Wax Style Stick directly to dry hair in a circular motion. Or, for longer hair, rub a small amount of wax between finger tips and apply on ends or along the entire hair strand. -

Alterna Starter Kit see description

$98.00

on orders $35+

- - Alterna Caviar Clinical Starter Kit � 3 ct. - - - Caviar Clinical is a 3-step system created to address the needs of fine, thinning and fragile hair. The system includes Daily Detoxifying Shampoo, Daily Root and Scalp Stimulator and Weekly Intensive Boosting Treatment. These products work together to help purify, soothe, protect and stimulate the scalp, allowing thicker, denser-looking, healthier hair to surface. - - - Three-step system - - Purifies, soothes, protects and stimulates the scalp - - Allows thicker, denser-looking, healthier hair to surface - - - - Especially Suited For: - Thin hair - - - Essential Elements: - Alterna Caviar Clinical Daily Detoxifying Shampoo comes in an 8.5-oz. bottle. Alterna Caviar Clinical Daily Root and Scalp Stimulator comes in a 4-oz. bottle. Alterna Caviar Clinical Weekly Intensive Boosting Treatment comes in a 6-ct. package. - - - For Best Effect: - For Alterna Caviar Clinical Daily Detoxifying Shampoo: Massage throughout wet hair. Leave on for 3 to 5 minutes and then rinse thoroughly. For Alterna Caviar Clinical Daily Root and Scalp Stimulator: After cleansing and towel-drying hair, spray on the scalp one section at a time, massaging in to ensure even distribution. Do not rinse. For best results, use twice daily. Follow with styling products and style as usual. For Alterna Caviar Clinical Weekly Intensive Boosting Treatment: Use once a week in place of Daily Root and Scalp Stimulator. Shake to activate prior to use. Unscrew the cap and dispense small drops onto scalp one section at a time. Massage in until fully absorbed. Do not rinse. It can be used day or night. -

Alterna Hairspray-1.5 oz. see description

$8.00

on orders $35+

- - Lasting Spray - - Consider it a winning moment when you use Alterna Caviar Anti-Aging Hair Spray, a styling product that also does away with visible signs of aging. You know what they say: two birds, one fabulous stone. - - - - - Repairs damaged hair - - Anti-aging - - - Alterna Caviar Hair Spray is designed to protect and nourish the hair while holding style and repairing damage caused by stress, natural aging, the sun and the environment. It's infused with caviar, a rich source of omega-3 fatty acids, and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle while active organic compounds, known as plant cytokines, help stimulate protein production. Alterna's age control complex provides an instant dose of vibrancy, enhancing the strength, elasticity and vitality of the hair. - - - - - - Especially suited for: - Mature Hair -

Alterna Weightless Whipped Mousse see description

$22.00

on orders $35+

- Beautifully Voluminous - - Build manageable fullness and lift from root to tip with Alterna Bamboo Volume Weightless Whipped Mousse. This all day hold formula creates noticeable, natural-looking volume, as organic bamboo and maca root nourish and invigorate. Color Hold technology supports color retention for hair that always looks its best. - - - Envelops hair to build manageable fullness, thickness and lift - - Provides medium, all day hold - - Protects color - - Creates natural looking volume � never stiff or crunchy - - - Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of both the environment and your health. - - - Especially Suited for: - All hair types - - - Essential Elements: - Organic bamboo extract immediately boosts hair�s intrinsic strength, flexibility and sustainability for stronger, healthier, better-performing tresses. Organic maca root invigorates and energizes hair from the inside out to improve volume. - - - Free of: - Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. - - - For Best Effect: - Dispense an egg-size dollop of Alterna Bamboo Volume Weightless Whipped Mousse into palm and distribute evenly throughout damp hair focusing on roots for maximum lift. Style as usual. -

Alterna Plumping Strand Expand see description

$22.00

on orders $35+

- Thicker, Healthier Hair - - Experience hair that looks and feels immediately thicker with Alterna Bamboo Volume Plumping Strand Expand. This instantly plumping lotion combines strengthening pure organic bamboo extract and stimulating, phyto-nutrient-rich organic maca root to deliver impeccable results in a luxurious, lightweight lotion. Color Hold technology supports color retention, as this exquisite treatment increases the diameter of the hair shaft for thicker, more voluminous tresses. - - - Infuses hair with weightless moisture and vital nutrients - - Increases the diameter of the hair shaft - - Makes hair look and feel immediately thicker - - Protects color - - - Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of both the environment and your health. - - - Especially Suited for: - All hair types - - - Essential Elements: - Organic bamboo extract immediately boosts hair�s intrinsic strength, flexibility and sustainability for stronger, healthier, better-performing tresses. Organic maca root invigorates and energizes hair from the inside out to improve volume. - - - Free of: - Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. - - - For Best Effect: - Apply Alterna Bamboo Volume Plumping Strand Expand evenly from root to tip through towel dried hair. Style as desired. -

Alterna Daily Detoxifying Shampoo see description

$32.00

on orders $35+

- - Alterna Caviar Clinical Daily Detoxifying Shampoo � 8.5 oz. - - - Alterna Caviar Clinical Daily Detoxifying Shampoo is a daily, sulfate-free cleansing treatment that instantly thickens hair while purifying and protecting the scalp. It reduces the amount of DHT � a key contributor to hair loss � on the surface of the scalp and eliminates follicle-clogging dirt, excess sebum and environmental residues, allowing healthier, thicker-looking hair to surface. It is formulated with red clover growth complex to encourage naturally thicker, fuller, stronger hair that looks and feels denser from the inside out. - - - Thickens hair while purifying and protecting the scalp - - Eliminates follicle-clogging dirt, excess sebum and environmental residues - - Formulated with red clover growth complex to encourage thicker hair - - - - Especially Suited For: - Thin hair - - - Essential Elements: - Alterna Caviar Clinical Daily Detoxifying Shampoo comes in an 8.5-oz. bottle. - - - For Best Effect: - Massage Alterna Caviar Clinical Daily Detoxifying Shampoo throughout wet hair. Leave on for 3 to 5 minutes and then rinse thoroughly. For external use only. Avoid eye contact. -

Alterna By Alterna

Alterna Bamboo Volume Abundant Volume Shampoo see description

Alterna Dry Shampoo see description

Alterna Bamboo Shine Luminous Shine Shampoo see description

Alterna Bamboo Smooth Anti-Frizz Shampoo see description

Alterna Bamboo Shine Luminous Shine Conditioner see description

Alterna Bamboo Smooth Anti-Frizz Conditioner see description

Alterna Shampoo see description

Alterna Protection Deep Hydration Mask see description

Alterna Conditioner see description

Alterna Abundant Volume Conditioner see description

Alterna Vibrant Color Shampoo see description

Alterna Blonde Leave-In Conditioner see description

Alterna Bamboo Smooth Kendi Pure Treatment Oil see description

Alterna Hairspray see description

Alterna Wax Style Stick see description

Alterna Starter Kit see description

Alterna Hairspray-1.5 oz. see description

Alterna Weightless Whipped Mousse see description

Alterna Plumping Strand Expand see description

Alterna Daily Detoxifying Shampoo see description

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