Simply SustainableAlterna's Bamboo Smooth Anti-Frizz Shampoo maintains moisture, leaving hair strong and smooth without the frizz. Formulated with organic bamboo extract and smoothing organic kendi oil, this product retains color with Color Hold technology and maximizes the hair's flexibility and performance. Keeps moisture in and frizz outStrengthens hair and retains color
Time to ShineAlterna's Bamboo Luminous Shine Shampoo strengthens the hair as it amps up the shine factor. Formulated with organic bamboo extract and organic Indian gooseberry, this shampoo retains color with Color Hold technology as it cleanses and moisturizes the hair. Retains color as it increases shineCleanses and moisturizes the hair Especially Suited For: All hair types
Complete Color Care Nourish your hair while maintaining its healthy, vivid color. Alterna UV+ Color Vibrant Color Shampoo combines strengthening organic bamboo extract with color- and damage-locking kalahari melon extract to keep hair in picture perfect shape. Rinse-resistant Color Hold UV+ Technology provides the highest level of color protection. Cleanses, nourishes and moisturizes Prevents color wash-out and fade-out Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of your health. Especially Suited for: All hair types Essential Elements: Alterna UV+ Color Vibrant Color Shampoo contains rinse- resistant UV filters that protect against oxidative color damage. Free of: Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. For Best Effect: Massage Alterna UV+ Color Vibrant Color Shampoo throughout wet hair and scalp. Rinse thoroughly.
In the DrySometimes a hair-washing is just not possible but having clean locks is not to be forsaken. Alterna Caviar's Dry Shampoo will thoroughly cleanse your hair of excess oil and dirt, no water needed. So whether you've just had the perfect blowout or getting off a plane, this dry shampoo will get you beautifully clean hair in no time. Refreshes hairAbsorbs excess oilAnti-agingAlterna Caviar Dry Shampoo is a talc-free, anti-aging dry shampoo formulated to gently absorb excess oil, product build-up, and impurities. Refreshes your hair between washings leaving it with a clean, touchable texture and a fresh scent. It's also great for enhancing volume. Especially suited for: Mature HairFree of: Parabens, Sulfates, synthetic dyes, phthalates, GMOs and triclosan
Rest PeriodAt the end of a long, stressful day, your hair has gone through as much as you have. Treat your tresses to Alterna Ten Shampoo for its cleansing and totally restorative properties that is ready to take on anything that comes its way. Nourishes and rebalances hairProtects colorA daily sulfate-free cleanser for all hair types that leaves hair deeply rebalanced and nourished. Plus, it guards against natural, chemical and environmental stresses, while providing optimal protection from color fade.Especially suited for: All Hair TypesFree of: Sulfates
Richly ConditionedGive back to your hair with Alterna Ten Conditioner. Let this daily treatment replenish and moisturize your hair so that it's always ready to make the best kinds of impression. Moisturizes hairProtectsThis daily conditioner has an extraordinarily rich texture that delivers instant customized levels of moisture, without building up or weighing down the hair. It also Replenishes all hair types with vital antioxidants for ultimate protection.Especially suited for: All Hair Types
A Style Refresher Alterna's breakthrough Bamboo Style Cleanse Extend Translucent Dry Shampoo combines strengthening organic bamboo extract and nourishing blue yucca root to refresh your style - no water required. This virtually-translucent dry shampoo absorbs oil, impurities and product build-up to extend the life of your blow-out and add body and shine. Unlike other dry shampoos, this innovative formula leaves no powdery residue, so you can spray, style and go without any worry that your "whites" are showing. Absorbs oil and impurities to leave hair fresh and clean Translucent formula means no white residue Formulated with Color Hold technology for optimal color retentionEspecially Suited For: All hair types Essential Elements: Organic bamboo extract and ultra-nourishing, naturally fixative blue yucca enliven your style, so next-day hair never looks like the next day. For Best Effect: Spray onto roots, flip hair over, and gently work through with fingers.
BAMBOO ABUNDANT VOLUME SHAMPOO combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in a gentle sulfate & sodium chloride free formula that cleanses & energizes hair with weightless moisture for a fresh full-bodied look. With Color Hold technology for color retention. Because great hair should be sustainable. Gentle, daily use volumizing shampoo Free of sulfates & sodium chloride Infuses hair with weightless moisture and vital nutrients for healthy volume Makes hair look fuller and feel stronger Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and thicken it Provides fullness, thickness & lift to even the finest hair types Protects colorOrganic Bamboo Extract: Immediately boosts hair's intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hairOrganic Maca Root: Invigorates & energizes hair from the inside out helping to improve volume on three dimensions: fullness, thickness & lift. Good for you Beauty: Both ingredients are Fair-Trade compliant & Certified Organic. Their production & sale aids in supporting the development of local communities. All products contain ingredients grown responsibly & ethically traded; FREE OF sulfates, sodium chloride, parabens, gluten,
Top PerformerIn this day and age you don't want hair that just sits there. With Alterna Caviar's Moisture Shampoo with Seasilk let your hair impress with incredible, healthy-looking shine.Anti-agingProtects and moisturizes hairAn on-the-go travel sizeA daily Sulfates free cleanser that attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Especially suited for: Mature HairEssential elements: This moisturizing shampoo contains glycerin, carrot extract, sun flower seed extract, algae, shea butter and more.Free of: Sulfates, gluten, paraben
Paraben-free BAMBOO SMOOTH ANTI-FRIZZ CONDITIONER combines strengthening pure Organic Bamboo Extract with smoothing Organic Kendi Oil to banish frizz & tame split ends. This deeply penetrating conditioner visibly transforms unruly hair leaving it strong, sleek, frizz-free & manageable. With Color Hold technology for maximum color retention Because great hair should be sustainable. Nutrient rich formula penetrates deeply to visibly transform unruly hair Fortifies follicles for stronger healthier, hair Infuses hair with hydration Protects color Tames split ends and banishes frizzTheir production & sale aids in supporting the development of local communities. All products contain ingredients grown responsibly & ethically traded; FREE OF sulfates, parabens, gluten, TEA phthalates Organic Bamboo Extract: Immediately boosts hair's intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hairOrganic Kendi Oil: works to repair & maintain the hair's lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9) & anti-oxidant powerhouse Tocopherol
Brighten Up After every color service at Oscar Blandi's NYC salon, clients are treated to a shine enhancing, color-preserving glaze. Lucky for you, Oscar Blandi Illuminating Salon Glaze reinvents the experience at home. Nourishing plant emollients and a protecting paraben-free formula enrich hair with spectacular shine, lustrous conditioning and a silky touch. Brightens natural and color treated hair Helps to prevent color fading and adds moisture Helps to extend color life Especially Suited For: Color-treated hair Essential Elements: Illuminating Salon Glaze is formulated with olive oil and macadamia oil to instantly brighten all hair colors and Vitamin E to protect hair from the environment. Panthenol, proteins and xylitol add strength and moisture to hair. Castor oil and positively charged coconut derivatives smooth the hair cuticle to improve comb-ability and prevention of color fading. Free of: Parabens, formaldehyde donor preservatives, mineral oil, petrolatum, propylene glycol For Best Effect: Shampoo and condition hair. Towel dry. Apply Oscar Blandi At Home Salon Glaze from roots to ends and comb through, leaving in for 1-3 minutes. Rinse. Mix a drop in with your conditioner for a daily shine boost.
Normal Hair Shampoo is a everyday gentle cleansing shampoo for normal hair. It stimulates hair and scalp with Ocean Silk Technology for a healthy look. It increases volume and shine and leaves hair with bounce and an optimal condition.
Top PerformerIn this day and age you don't want hair that just sits there. With Alterna Caviar's Moisture Shampoo with Seasilk let your hair impress with incredible, healthy-looking shine. Anti-aging Protects and moisturizes hairA daily Sulfates free cleanser that attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Especially suited for: Mature Hair Essential elements: This moisturizing shampoo contains glycerin, carrot extract, sun flower seed extract, algae, shea butter and more.Free of: Sulfates, gluten, paraben
Keep It ThickPump up the volume with Alterna Caviar's Volume Shampoo with Seasilk. Make a thoroughly energetic impression with beautifully clean and full-bodied hair. Anti-aging Thickens hairA daily sulfates free cleanser that provides essential amino acids to help thicken hair structure and retain moisture, while protecting color and improving the overall performance of fine, brittle hair. Especially suited for: Mature Hair Essential elements: This thickening daily shampoo contains algae, soy protein, linseed oil, fennel see extract and more.Free of: Gluten, paraben, Sulfates
Red RangerWith bold red hair, it's impossible to blend in. And with all that attention, make sure your crimson locks are prepared to make the best impression with Alterna Caviar's Red Shampoo. Revives and nurtures hairAnti-agingCaviar Anti-Aging Red Shampoo is a daily, Sulfates free cleanser that revives and nurtures brunette hair, while counteracting unwanted red-orange tones that tend to surface over time. Does not contain color deposits that change the shade of your hair color. Optical Brighteners will revive your hair color and add multidimensional shine. Superior UVA/UVB and heat protection will keep hair healthy and hair color longer-lasting.Especially suited for: Mature HairFree of: Sulfates, parabens, gluten, petrolatum, phthalates, DEA, TEA, mineral oil, PABA and paraffin
Alterna Caviar Clinical Daily Detoxifying Shampoo −− 8.5 oz. Alterna Caviar Clinical Daily Detoxifying Shampoo is a daily, sulfate-free cleansing treatment that instantly thickens hair while purifying and protecting the scalp. It reduces the amount of DHT −− a key contributor to hair loss −− on the surface of the scalp and eliminates follicle-clogging dirt, excess sebum and environmental residues, allowing healthier, thicker-looking hair to surface. It is formulated with red clover growth complex to encourage naturally thicker, fuller, stronger hair that looks and feels denser from the inside out.Thickens hair while purifying and protecting the scalpEliminates follicle-clogging dirt, excess sebum and environmental residues Formulated with red clover growth complex to encourage thicker hairEspecially Suited For: Thin hair Essential Elements: Alterna Caviar Clinical Daily Detoxifying Shampoo comes in an 8.5-oz. bottle. For Best Effect: Massage Alterna Caviar Clinical Daily Detoxifying Shampoo throughout wet hair. Leave on for 3 to 5 minutes and then rinse thoroughly. For external use only. Avoid eye contact.
Keep It ThickPump up the volume with Alterna Caviar's Volume Shampoo with Seasilk. Make a thoroughly energetic impression with beautifully clean and full-bodied hair.Anti-agingThickens hairOn-the-go travel sizeA daily sulfates free cleanser that provides essential amino acids to help thicken hair structure and retain moisture, while protecting color and improving the overall performance of fine, brittle hair.Especially suited for: Mature HairEssential elements: This thickening daily shampoo contains algae, soy protein, linseed oil, fennel see extract and more.Free of: Gluten, paraben, Sulfates
Stay Your Blondest Maintain your vibrant blonde color with Alterna Caviar Brightening Blonde Shampoo. This luxurious, sulfate-free cleanser refreshes blonde tones, eliminates brassiness and protects color. Plus, it's also infused with with Alterna's Age-Control Complex that includes Caviar Extract, Vitamin C and Cytokines, for stronger, healthier, younger looking hair. Maintains blonde hair Refreshes and protects color Leaves hair stronger, younger and healthier Especially Suited For: Natural or color treated blondes Essential Elements: Alterna Caviar Brightening Blonde Shampoo contains Age-Control Complex to combat chronological, chemical & environmental aging; Caviar Extract, one of the world's richest sources of Omega 3 fatty acids infuse hair with moisture, elasticity & shine; Vitamin C to prevent damage to the hair; Cytokines, to incourage micro-circulation to aid in improved cellular turn over. In addition, Enzymetherapy, a core Alterna technology found in each of our products, helps to transform ingredients into a micro-structure that the hair can more easily absorb allowing for deeper, more targeted penetration of active ingredients while Color Hold infuses hair with plant-derived melanin for extreme color protection and the prevention of color washout. Protects hair from UVA, UVB & visible light including artificial light sources. For Best Effect: Massage throughout wet hair and scalp. Rinse thoroughly. For best results follow with Caviar Anti-Aging Brightening Blonde Conditioner.
A BAMBOO Men product duo, which contains a Shampoo & Body Wash and Conditioner & Shaving Cream. Bamboo Men’s products work double-duty to strengthen and thicken strands while nourishing, conditioning and protecting the hair. Unique 2-in-1 formulas contain a combination of eco-certified Bamboo Extract and nourishing Hemp Seed Oil that make daily grooming fast & efficient. BAMBOO Men’s Shampoo & Body Wash combines strengthening eco-certified Bamboo Extract with ultra-nourishing Hemp Seed Oil in a refreshing, sulfate-free, 2-in-1, head-to-toe cleanser for hair and skin. Rich lather cleanses while maintaining essential moisture to keep hair and skin strong and healthy. BAMBOO Men's Conditioner & Shaving Cream with strengthening eco-certified Bamboo Extract and ultra-moisturizing Hemp Seed Oil soothes, softens and hydrates hair without weighing it down. As a shaving cream, this rich formula prevents irritation and razor burn, protecting even the most sensitive skin types. Alcohol-free. BAMBOO Men’s Shampoo & Body Wash: Apply a generous amount to hair and body. Lather well and rinse. Follow with BAMBOO Men's Conditioner on hair for optimal results. BAMBOO Men’s Conditioner & Shaving Cream: As a Conditioner, massage throughout wet hair after shampooing, rinse thoroughly. For optimal results start with BAMBOO Men's Shampoo. As a Shaving Cream, work into slightly moist beard. For coarser, allow product to remain on skin for 60 seconds before shaving. Glide razor over face. Rinse with warm water. For external use only. Avoid eye contact. Good for you Beauty: Both highly sustainable ingredients are eco-certified, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities while remaining . All products are FREE OF Sulfates, Parabens, Gluten, Phthalates, DEA, TEA, Synthetic Color, Mineral Oil, Petrolatum & PABA
Sun Protection for Your Hair Alterna Summer Hair Rx After Sun Hair Quench Hydrating Gel Masque revives parched hair after a day out in the sun. This rinse-out treatment is enriched with essential minerals, vitamins and natural humectants to instantly restore moisture. Enriched with antioxidants, it also protects against environmental damage, while enhancing shine and vibrancy. The result is healthier looking hair that remains protected, hydrated and shiny all summer long. Nourishes dried out hair Protects against environmental damage Enhances shine Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of both the environment and your health. Especially Suited for: All hair types Essential Elements: Alterna Summer Hair Rx After Sun Hair Quench Hydrating Gel Masque is formulated with Enzymetherapy and Color Hold, a proprietary technology that provides protection from color fade caused by UVA/UVB and visible light rays, including artificial light sources, to extend the life of your hair color and protect from future damage. Free of: Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. For Best Effect: After shampooing, squeeze excess water out of hair. Apply Alterna Summer Hair Rx After Sun Hair Quench Hydrating Gel Masque to lengths of hair. Leave on for 1-3 minutes. Rinse well.
CHI, Alterna, Phyto - and 40 other brands make our Hair selection extraordinary. Check around! You'll see we've got great prices on all products. And here's the best part: we deliver everything to your door in 1-2 days for free on orders of $49 or more. Our great customer service takes pride in delighting our customers.