Complete Color Care Nourish your hair while maintaining its healthy, vivid color. Alterna UV+ Color Vibrant Color Shampoo combines strengthening organic bamboo extract with color- and damage-locking kalahari melon extract to keep hair in picture perfect shape. Rinse-resistant Color Hold UV+ Technology provides the highest level of color protection. Cleanses, nourishes and moisturizes Prevents color wash-out and fade-out Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of your health. Especially Suited for: All hair types Essential Elements: Alterna UV+ Color Vibrant Color Shampoo contains rinse- resistant UV filters that protect against oxidative color damage. Free of: Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. For Best Effect: Massage Alterna UV+ Color Vibrant Color Shampoo throughout wet hair and scalp. Rinse thoroughly. Weight: 8.5 oz
Hold on to Your Hue Now that you've found the perfect color, do all you can to protect it. Alterna UV+ Color Vibrant Color Conditioner undoes the damage and dry-out from color processing and shields vulnerable tresses from UVA/UVB color-fade. Pure Organic Bamboo Extract strengthens hair while Kalahari Melon Extract locks in color and blocks out damage. Plus, rinse resistant Color Hold UV+ Technology offers the highest level of color protection. Alterna UV+ Color Vibrant Color Conditioner nourishes with heavy-duty moisture and vital nutrients for strong, healthy hair with rich, beautiful color. Strengthening, moisture rich formula Prevents color wash-out and fade-out Bamboo Extract strengthens Kalahari Melon Extract locks in color and blocks damage Rinse resistant Color Hold UV+ Technology for the highest level of color protection Especially Suited For: All hair types Essential Elements: Alterna UV+ Color Vibrant Color Conditioner unites Organic Extracts of Bamboo for strength and Kalahari Melon for protection from damage and color-fade. Rinse-resistant Color Hold UV+ Technology offers the highest level of color protection, in a nutrient-rich formula free of parabens and sodium chloride. Free Of: Parabens, sodium chloride, phthalates, gluten, synthetic color, mineral oil, petrolatum and PABA For Best Effect: Begin with Alterna Bamboo UV+ Color Protection Vibrant Color Shampoo. After cleansing hair, remove excess water and gently massage Alterna UV+ Color Vibrant Color Conditioner into lengths of hair. Rinse thoroughly. Weight: 8.5 oz.
Top PerformerIn this day and age you don't want hair that just sits there. With Alterna Caviar's Moisture Shampoo with Seasilk let your hair impress with incredible, healthy-looking shine. Anti-aging Protects and moisturizes hairA daily Sulfates free cleanser that attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Especially suited for: Mature Hair Essential elements: This moisturizing shampoo contains glycerin, carrot extract, sun flower seed extract, algae, shea butter and more.Free of: Sulfates, gluten, paraben Weight: 8.5 oz
Keep It ThickPump up the volume with Alterna Caviar's Volume Shampoo with Seasilk. Make a thoroughly energetic impression with beautifully clean and full-bodied hair. Anti-aging Thickens hairA daily sulfates free cleanser that provides essential amino acids to help thicken hair structure and retain moisture, while protecting color and improving the overall performance of fine, brittle hair. Especially suited for: Mature Hair Essential elements: This thickening daily shampoo contains algae, soy protein, linseed oil, fennel see extract and more.Free of: Gluten, paraben, Sulfates Weight: 8.5 oz
Red RangerWith bold red hair, it's impossible to blend in. And with all that attention, make sure your crimson locks are prepared to make the best impression with Alterna Caviar's Red Shampoo. Revives and nurtures hairAnti-agingCaviar Anti-Aging Red Shampoo is a daily, Sulfates free cleanser that revives and nurtures brunette hair, while counteracting unwanted red-orange tones that tend to surface over time. Does not contain color deposits that change the shade of your hair color. Optical Brighteners will revive your hair color and add multidimensional shine. Superior UVA/UVB and heat protection will keep hair healthy and hair color longer-lasting.Especially suited for: Mature HairFree of: Sulfates, parabens, gluten, petrolatum, phthalates, DEA, TEA, mineral oil, PABA and paraffin
Top PerformerIn this day and age you don't want hair that just sits there. With Alterna Caviar's Moisture Shampoo with Seasilk let your hair impress with incredible, healthy-looking shine.Anti-agingProtects and moisturizes hairAn on-the-go travel sizeA daily Sulfates free cleanser that attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Especially suited for: Mature HairEssential elements: This moisturizing shampoo contains glycerin, carrot extract, sun flower seed extract, algae, shea butter and more.Free of: Sulfates, gluten, paraben
Stay Your Blondest Maintain your vibrant blonde color with Alterna Caviar Brightening Blonde Shampoo. This luxurious, sulfate-free cleanser refreshes blonde tones, eliminates brassiness and protects color. Plus, it's also infused with with Alterna's Age-Control Complex that includes Caviar Extract, Vitamin C and Cytokines, for stronger, healthier, younger looking hair. Maintains blonde hair Refreshes and protects color Leaves hair stronger, younger and healthier Especially Suited For: Natural or color treated blondes Essential Elements: Alterna Caviar Brightening Blonde Shampoo contains Age-Control Complex to combat chronological, chemical & environmental aging; Caviar Extract, one of the world's richest sources of Omega 3 fatty acids infuse hair with moisture, elasticity & shine; Vitamin C to prevent damage to the hair; Cytokines, to incourage micro-circulation to aid in improved cellular turn over. In addition, Enzymetherapy, a core Alterna technology found in each of our products, helps to transform ingredients into a micro-structure that the hair can more easily absorb allowing for deeper, more targeted penetration of active ingredients while Color Hold infuses hair with plant-derived melanin for extreme color protection and the prevention of color washout. Protects hair from UVA, UVB & visible light including artificial light sources. For Best Effect: Massage throughout wet hair and scalp. Rinse thoroughly. For best results follow with Caviar Anti-Aging Brightening Blonde Conditioner.Weight: 8.5 oz.
Keep It ThickPump up the volume with Alterna Caviar's Volume Shampoo with Seasilk. Make a thoroughly energetic impression with beautifully clean and full-bodied hair.Anti-agingThickens hairOn-the-go travel sizeA daily sulfates free cleanser that provides essential amino acids to help thicken hair structure and retain moisture, while protecting color and improving the overall performance of fine, brittle hair.Especially suited for: Mature HairEssential elements: This thickening daily shampoo contains algae, soy protein, linseed oil, fennel see extract and more.Free of: Gluten, paraben, Sulfates
Time to ShineAlterna's Bamboo Luminous Shine Shampoo strengthens the hair as it amps up the shine factor. Formulated with organic bamboo extract and organic Indian gooseberry, this shampoo retains color with Color Hold technology as it cleanses and moisturizes the hair. Retains color as it increases shineCleanses and moisturizes the hair Especially Suited For: All hair types Weight: 8.5 oz
Simply SustainableAlterna's Bamboo Smooth Anti-Frizz Shampoo maintains moisture, leaving hair strong and smooth without the frizz. Formulated with organic bamboo extract and smoothing organic kendi oil, this product retains color with Color Hold technology and maximizes the hair's flexibility and performance. Keeps moisture in and frizz outStrengthens hair and retains colorWeight: 8.5 oz
BAMBOO ABUNDANT VOLUME SHAMPOO combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in a gentle sulfate & sodium chloride free formula that cleanses & energizes hair with weightless moisture for a fresh full-bodied look. With Color Hold technology for color retention. Because great hair should be sustainable.-Gentle, daily use volumizing shampoo-Free of sulfates & sodium chloride-Infuses hair with weightless moisture and vital nutrients for healthy volume-Makes hair look fuller and feel stronger-Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and thicken it-Provides fullness, thickness & lift to even the finest hair types-Protects colorOrganic Bamboo Extract: Immediately boosts hair's intrinsic strength, flexibility & sustainability for stronger, healthier, better-performing hairOrganic Maca Root: Invigorates & energizes hair from the inside out helping to improve volume on three dimensions: fullness, thickness & lift. Good for you Beauty: Both ingredients are Fair-Trade compliant & Certified Organic. Their production & sale aids in supporting the development of local communities. All products contain ingredients grown responsibly & ethically traded; FREE OF sulfates, sodium chloride, parabens, gluten,
Colour Save Shampoo is a special care formula with Ocean Silk Technology to create healthy shine and protect color. This gives a long lasting health and protection for colored hair, leaving it with bounce and a silky shine.
Color Sense Color Preserving Shampoo protects and enhances the vibrancy of color-treated hair, while gently removing mineral deposits and product build-up that lead to premature stripping of color. Our protective Color Lock complex - including Beta-Carotene and Lycopene contains broad spectrum, plant-based sun filters which help affix color to the hair fibers and shield against fading due to UV exposure and styling. This weightless layer of antioxidants also protects against dehydration for healthy-looking, radiant curls.
In the DrySometimes a hair-washing is just not possible but having clean locks is not to be forsaken. Alterna Caviar's Dry Shampoo will thoroughly cleanse your hair of excess oil and dirt, no water needed. So whether you've just had the perfect blowout or getting off a plane, this dry shampoo will get you beautifully clean hair in no time. Refreshes hairAbsorbs excess oilAnti-agingAlterna Caviar Dry Shampoo is a talc-free, anti-aging dry shampoo formulated to gently absorb excess oil, product build-up, and impurities. Refreshes your hair between washings leaving it with a clean, touchable texture and a fresh scent. It's also great for enhancing volume. Especially suited for: Mature HairFree of: Parabens, Sulfates, synthetic dyes, phthalates, GMOs and triclosan
Perfect for keeping your hair healthy, beautifully vibrant & protected from fading anywhere you go, the Bamboo UV+ Color Protection 4 piece "On-the-go" Kit contains Bamboo UV+ Color Protection Vibrant Color Shampoo, Vibrant Color Conditioner, REHAB Deep Hydration Masque & Fade-proof Fluide. Cultivate stronger, more vibrant, color protected hair. Wherever your travels take you, the BAMBOO UV+ Color Protection on-the-go kit contains everything you need for strong, protected hair with vibrant, lasting color. Each formula is made with certified organic Bamboo Extract for strength, color-locking, damage blocking Kalahari Melon and Color Hold UV+ Technology for the highest level of defense against UVA/UVB fade-out & rinse-out. This portable 4-piece set makes hair look & feel incredibly healthy with vibrant, protected color. Guaranteed.Because great hair should be sustainable. Good for you Beauty: Both ingredients are Certified Organic, grown responsibly & traded ethically. Their production & sale aids in supporting the development of local communities. FREE OF sulfates, parabens, sodium chloride, phthalates, gluten, synthetic color, Mineral Oil, Petrolatum & PABAUV+ Color Protection Vibrant Color ShampooSulfate & sodium chloride free formula cleanses and moisturizes hair while maintaining healthy vibrant color. UV+ Color Protection Vibrant Color Conditioner Paraben & sodium chloride free conditioner infuses hair with nourishing moisture & vital nutrients to keep it strong and healthy with vibrant color. REHAB Deep Hydration MasqueIntensely nourishes even severely damaged hair back to health. Leaves hair incredibly silky & shielded from UVA/UVB dry-out & other oxidative damage. Fade-proof Fluide: Weightlessly veils hair with a UVA/UVB shielding barrier that fade-proofs color while enhancing vibrancy & multi-dimensional shine. Contains Color Hold UV+ for the maximum available level of color retention.
Alterna Caviar Repair RX Instant Recovery Shampoo-8.5 oz. A restorative, sulfate-free shampoo that transforms severely damaged hair, intensely nourishing & repairing each individual strand. A deeply reparative shampoo formulated with Strand-Building Proteins, which reconstruct each individual strand of hair from the inside out to rebuild, resurface and restore hair, leaving strands strong, healthy, smooth, shiny & fully restored.Key product benefits are derived from Strand-Building Proteins, which target damage at the microscopic level, working to repair each individual strand of hair:REBUILDS: This unique ingredient blend delivers essential nutrients to the hair's interior cortex, nourishing to help strengthen strands. Fills in gaps & tears in the damaged cuticle, reconstructing this protective layer to ensure that nutrients do not escape. Cements the newly constructed, exterior cuticle to the interior cortex, ensuring that the scales of the hair lay flat.RESURFACES: Seals and reinforces the cuticle layer with a defensive shield that strengthens the strand to increase resistance to breakage while infusing hair with vital antioxidants to help prevent free radical penetration and other damage from occurring.RESTORES: Leaves strands fully restored to their healthy, pre-damaged state. Hair is stronger, smoother, softer and shinier. Color Hold: A proprietary color protection complex found in all Alterna products that provides the highest level of color protection from color fade cau
A Style Refresher Alterna's breakthrough Bamboo Style Cleanse Extend Translucent Dry Shampoo combines strengthening organic bamboo extract and nourishing blue yucca root to refresh your style - no water required. This virtually-translucent dry shampoo absorbs oil, impurities and product build-up to extend the life of your blow-out and add body and shine. Unlike other dry shampoos, this innovative formula leaves no powdery residue, so you can spray, style and go without any worry that your "whites" are showing. Absorbs oil and impurities to leave hair fresh and clean Translucent formula means no white residue Formulated with Color Hold technology for optimal color retentionEspecially Suited For: All hair types Essential Elements: Organic bamboo extract and ultra-nourishing, naturally fixative blue yucca enliven your style, so next-day hair never looks like the next day. For Best Effect: Spray onto roots, flip hair over, and gently work through with fingers. Weight: 5 oz
Leave-in conditioner that revitalizes sun-parched hair.*Instantly revitalize sun-parched hair*Nourish and moisturize*Enhance shine*Protect against color fade with Color Hold TechnologyShake well before using. Apply to towel-dried hair. Do not rinse. Style as usual.CAUTION: For External Use Only. Avoid Eye Contact
A stylist's favorite! Sweet and playful, this refreshing Phytocitrus Shampoo gently cleanses and restructures the hair fiber keeping color bright, vibrant and illuminating with shine.Active Ingredients: Acidity of grapefruit extract reduces alkaline residue and restores the hair¨s pH level to close the cuticle and lock-in color. Chamomile calms and soothes itchiness after color. Colza oil detangles and adds shine.
Find exactly what you are looking for - Alterna, Fekkai Advanced, and Oscar Blandi. You will consistently find that our prices are among the lowest in the industry. We ship FAST - overnight to more than 75% of the country, and in 2 days to everyone else. We are committed to providing you with superior service and encourage you to contact our Customer Care team with any questions or concerns.