Naturally Vibrant Bring out your inner brilliance with Alterna's Bamboo Shine Silk-Sleek Brilliance Cream. Its nourishing formula uses pure organic bamboo extract to fortify your hair and organic Indian gooseberry to amp up its natural shine, leaving your hair feeling silk-sleek and looking naturally vibrant. The high-gloss cream acts as a sheer veil of shine, providing lightweight control for your hair and taming frizz. Alterna's Bamboo Shine Silk-Sleek Brilliance Cream also uses an advanced Color Hold technology that maximizes color retention. Increases manageability and tames frizz Enhances straight and curly styles Retains color and replenishes moisture Especially Suited For: All hair types, especially those with straight and curly styles Essential Elements: This high-gloss cream is formulated with anti-oxidants that combat free radical damage that can cause loss of shine. Indian gooseberry contains the highest level of vitamin C of any naturally occurring substance and it protects and nourishes hair. Free of: sulfates, sodium chloride, parabens, phthalates, synthetic color, Pterolatum & PABA
Be The Perfect Blonde You'll have the most sought-after blonde hair after you use Alterna Caviar Blonde Beauty Balm. This leave-in, miracle all-in-one formula contains lemon, chamomile and honey to enhance blonde tones and highlights and instantly smooth frizz and flyaways. Alterna Caviar Blonde Beauty Balm also provides weightless moisture, body, definition and shine, resulting in hair looking perfectly nourished and styled. And to top this fabulous formula off, once applied it'll protect against damage and color fade caused by ultraviolet exposure, heat styling and harsh chemicals. Leave-in formula Enhances blonde tones and highlights Instantly smoothes frizz and flyaways Provides weightless moisture, body, definition and shine Protects against damage and color fade Especially Suited For: Natural or color treated blondes Essential Elements: This leave-in, miracle all-in-one formula contains lemon, chamomile and honey to enhance blonde tones and highlights and instantly smooth frizz and flyaways. For Best Effect: Apply evenly to clean, towel-dried hair & style as desired. Can also be used on dry hair to tame flyaways & enhance shine.
Perfect for straightening both wavy and curly hair, this thermal protectant balm smoothes & seals the cuticle for seriously sleek-straight , frizz-free hair That's full of shine. Humidity resistance & style memory prolong the life of your blowout without weighing down hair. No build up.*Straightens both wavy and curly hair*Smooth & seals the cuticle*Leaves hair sleek-straight, frizz-free & full of shine*Thermal protectants prevent damage done with styling tools*Humidity resistant*With style memory to extend the life of your blowout *Does not weight hair down. *No build up Good for you Beauty: All products contain certified organic ingredients grown responsibly & ethically traded; FREE OF parabens, gluten, sodium chloride, phthalates & synthetic color. Their production & sale aids in supporting the development of local communities while remaining . Apply to damp, freshly cleansed hair from the mid-shaft to the ends. Can be used with a blow-dryer alone or together with a flatiron for optimum manageability.For external use only. Avoid eye contact.
Complete Color Care Nourish your hair while maintaining its healthy, vivid color. Alterna UV+ Color Vibrant Color Shampoo combines strengthening organic bamboo extract with color- and damage-locking kalahari melon extract to keep hair in picture perfect shape. Rinse-resistant Color Hold UV+ Technology provides the highest level of color protection. Cleanses, nourishes and moisturizes Prevents color wash-out and fade-out Alterna defines luxury hair care with a reputation built on expertise, innovative ingredients and results-driven formulas. Each Alterna product delivers superior results, while remaining conscious of your health. Especially Suited for: All hair types Essential Elements: Alterna UV+ Color Vibrant Color Shampoo contains rinse- resistant UV filters that protect against oxidative color damage. Free of: Sulfates, parabens, sodium chloride, gluten, phthalates and TEA. For Best Effect: Massage Alterna UV+ Color Vibrant Color Shampoo throughout wet hair and scalp. Rinse thoroughly. Weight: 8.5 oz
Ren Lip Balm A rich balm formulated to replenish dry and chapped lips. Helps repair, protect and soothe irritated lips, restores softness, elasticity and comfort. Features: Soothes and protects dry or chapped lips. Replenishes, repairs and restores comfort.How to use: Apply to lips as necessary.
Damsel's Hair in DistressYou might not need a knight in shining armor, but who's to say your hair couldn't sometimes use one. With Alterna Caviar's Overnight Rescue, treat your lovely locks to an invigorating remedy that tackles signs of damage. Refreshes hairAnti-agingGet the most out of your beauty sleep with Alterna Caviar's Overnight Hair Rescue, a deeply penetrating overnight treatment for damaged or chemically treated hair that repairs while you sleep, without leaving any residue on your pillow. Awaken to silky, shiny hair that looks and feels remarkably stronger, healthier and is visibly rejuvenated. Especially suited for: Mature HairFree of: Parabens, Sulfates, synthetic dyes, phthalates, GMOs and triclosan
Achieve the perfect blow-out with this award winning, non-chemical straightening balm. The exclusive plant-based formula hydates, softens and protects unruly hair prepping it for a smooth and sleek look. Heat activated.
Hold on to Your Hue Now that you've found the perfect color, do all you can to protect it. Alterna UV+ Color Vibrant Color Conditioner undoes the damage and dry-out from color processing and shields vulnerable tresses from UVA/UVB color-fade. Pure Organic Bamboo Extract strengthens hair while Kalahari Melon Extract locks in color and blocks out damage. Plus, rinse resistant Color Hold UV+ Technology offers the highest level of color protection. Alterna UV+ Color Vibrant Color Conditioner nourishes with heavy-duty moisture and vital nutrients for strong, healthy hair with rich, beautiful color. Strengthening, moisture rich formula Prevents color wash-out and fade-out Bamboo Extract strengthens Kalahari Melon Extract locks in color and blocks damage Rinse resistant Color Hold UV+ Technology for the highest level of color protection Especially Suited For: All hair types Essential Elements: Alterna UV+ Color Vibrant Color Conditioner unites Organic Extracts of Bamboo for strength and Kalahari Melon for protection from damage and color-fade. Rinse-resistant Color Hold UV+ Technology offers the highest level of color protection, in a nutrient-rich formula free of parabens and sodium chloride. Free Of: Parabens, sodium chloride, phthalates, gluten, synthetic color, mineral oil, petrolatum and PABA For Best Effect: Begin with Alterna Bamboo UV+ Color Protection Vibrant Color Shampoo. After cleansing hair, remove excess water and gently massage Alterna UV+ Color Vibrant Color Conditioner into lengths of hair. Rinse thoroughly. Weight: 8.5 oz.
Eye-Calm Balm Ready to reduce dark circles and tired-looking eyes? Hydrate and soothe delicate eye-area skin with this essential-oil-rich balm. The newest formula nourishes and plumps skin, helping to reduce the signs of aging and fatigue around your beautiful eyes. Helps reduce the appearance of dark circles and aging Gentle formula infused with immortelle essential oil Created for the delicate eye areaL’Occitane offers high-quality skincare products formulated following the principles of phytotherapy, the art of healing through plants. These products, born of nature and research, are patented, dermatologist-tested (never on animals) and proven effective. Use Immortelle Eye Balm to keep dark circles and puffiness at bay.Especially Suited for: All Skin TypesEssential Elements: Immortelle essential oil, shea butter extract, evening primrose oilFor Best Effect: Apply around the eye area, gently dabbing into skin
Richly ConditionedGive back to your hair with Alterna Ten Conditioner. Let this daily treatment replenish and moisturize your hair so that it's always ready to make the best kinds of impression. Moisturizes hairProtectsThis daily conditioner has an extraordinarily rich texture that delivers instant customized levels of moisture, without building up or weighing down the hair. It also Replenishes all hair types with vital antioxidants for ultimate protection.Especially suited for: All Hair Types
Brand New YouGet a brand new you with Alterna Ten Hair Masque. This super effective hair therapy will revitalize your hair to its best look ever for an impossibly healthy-looking glow. Renews and repairsHydratesThis ultra-concentrated treatment penetrates quickly to renew and repair all hair types for unprecedented results. It possesses a remarkable hydrating property that can absorb nearly a thousand times its weight in water.Especially suited for: All Hair Types
Lasting SprayConsider it a winning moment when you use Alterna Caviar Anti-Aging Hair Spray, a styling product that also does away with visible signs of aging. You know what they say: two birds, one fabulous stone. Repairs damaged hairAnti-agingAlterna Caviar Hair Spray is designed to protect and nourish the hair while holding style and repairing damage caused by stress, natural aging, the sun and the environment. It's infused with caviar, a rich source of omega-3 fatty acids, and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle while active organic compounds, known as plant cytokines, help stimulate protein production. Alterna's age control complex provides an instant dose of vibrancy, enhancing the strength, elasticity and vitality of the hair.Especially suited for: Mature HairSpecial Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.
Lasting SprayConsider it a winning moment when you use Alterna Caviar Anti-Aging Hair Spray, a styling product that also does away with visible signs of aging. You know what they say: two birds, one fabulous stone. Repairs damaged hair Anti-agingAlterna Caviar Hair Spray is designed to protect and nourish the hair while holding style and repairing damage caused by stress, natural aging, the sun and the environment. It's infused with caviar, a rich source of omega-3 fatty acids, and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle while active organic compounds, known as plant cytokines, help stimulate protein production. Alterna's age control complex provides an instant dose of vibrancy, enhancing the strength, elasticity and vitality of the hair. Especially suited for: Mature Hair Weight: 1.5 oz Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.
Top PerformerIn this day and age you don't want hair that just sits there. With Alterna Caviar's Moisture Shampoo with Seasilk let your hair impress with incredible, healthy-looking shine. Anti-aging Protects and moisturizes hairA daily Sulfates free cleanser that attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Especially suited for: Mature Hair Essential elements: This moisturizing shampoo contains glycerin, carrot extract, sun flower seed extract, algae, shea butter and more.Free of: Sulfates, gluten, paraben Weight: 8.5 oz
Keep It ThickPump up the volume with Alterna Caviar's Volume Shampoo with Seasilk. Make a thoroughly energetic impression with beautifully clean and full-bodied hair. Anti-aging Thickens hairA daily sulfates free cleanser that provides essential amino acids to help thicken hair structure and retain moisture, while protecting color and improving the overall performance of fine, brittle hair. Especially suited for: Mature Hair Essential elements: This thickening daily shampoo contains algae, soy protein, linseed oil, fennel see extract and more.Free of: Gluten, paraben, Sulfates Weight: 8.5 oz
Soft VolumeGet a much needed lift with Alterna Caviar's Volume Conditioner with Seasilk. With barely-there moisture and incredible volume, you'll love the way your hair performs with this daily conditioner. Anti-aging Thickens hair On-the-go travel sizeA daily conditioner that contains Seasilk, Caviar Age-Control Complex and volumizing proteins to add exceptional volume with weightless moisture. Especially suited for: Mature Hair Essential elements: This moisture-retaining daily conditioner contains glycerin, carrot extract, sun flower seed extract, algae, shea butter and more.Free of: Gluten, paraben
Style with Volume and StrengthAlterna Bamboo Volume Uplifting Root Blast helps to infuse volume in your hair. It is a lightweight, strong hold formula that boosts fullness and lifts at the roots. The special formula of this spray is gentle on hair and also protects color with its Color Hold Technology. You can use it for everyday styling for a fuller and natural look.Strong hold styling sprayHelps to create natural looking volumeProtects hair colorAlterna Bamboo Volume Uplifting Root Blast doesn't give stiff or sticky results. It is easy to apply with the help of spray bottle and is handy styling product.Just For You: All types of hairA Closer Look: Alterna Bamboo Volume Uplifting Root Blast has pure organic bamboo extract that helps to strengthen hair, its phytonutrients stimulate hair and organic macca roots gives lasting volume.Get Started: Use fingers to lift dry hair and spray onto hair focusing on area closest to scalp.
Alterna Bamboo Style Ultra Hold Hairspray-7 oz. This quick drying, humidity-resistant, firm-hold hair spray locks in lasting style for hair That'stays put without being stiff or sticky. *Locks in lasting style *Quick drying*Humidity-resistant*Firm-hold*Never stiff or stickyGood for you Beauty: All products contain certified organic ingredients grown responsibly & ethically traded; FREE OF parabens, gluten, sodium chloride, phthalates & synthetic color. Their production & sale aids in supporting the development of local communities while remaining . Hold can 8-12 inches away from dry hair and spray. For external use only. Avoid eye contact. Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.
Red RangerWith bold red hair, it's impossible to blend in. And with all that attention, make sure your crimson locks are prepared to make the best impression with Alterna Caviar's Red Shampoo. Revives and nurtures hairAnti-agingCaviar Anti-Aging Red Shampoo is a daily, Sulfates free cleanser that revives and nurtures brunette hair, while counteracting unwanted red-orange tones that tend to surface over time. Does not contain color deposits that change the shade of your hair color. Optical Brighteners will revive your hair color and add multidimensional shine. Superior UVA/UVB and heat protection will keep hair healthy and hair color longer-lasting.Especially suited for: Mature HairFree of: Sulfates, parabens, gluten, petrolatum, phthalates, DEA, TEA, mineral oil, PABA and paraffin
In the DrySometimes a hair-washing is just not possible but having clean locks is not to be forsaken. Alterna Caviar's Dry Shampoo will thoroughly cleanse your hair of excess oil and dirt, no water needed. So whether you've just had the perfect blowout or getting off a plane, this dry shampoo will get you beautifully clean hair in no time. Refreshes hairAbsorbs excess oilAnti-agingAlterna Caviar Dry Shampoo is a talc-free, anti-aging dry shampoo formulated to gently absorb excess oil, product build-up, and impurities. Refreshes your hair between washings leaving it with a clean, touchable texture and a fresh scent. It's also great for enhancing volume. Especially suited for: Mature HairFree of: Parabens, Sulfates, synthetic dyes, phthalates, GMOs and triclosan
Alterna, Fekkai Advanced, Oscar Blandi - and 72 other brands make our Hair selection extraordinary. You will consistently find that our prices are among the lowest in the industry. We offer free delivery on orders over $49. If you don't like something, send it back. If you have a suggestion, let us know. In many ways you could say our main product is customer support. It's what we work on the hardest.