Its important to shake the bottle well before using. Make sure you are at a distance of 6-10 inches from your hair, starting at the roots which is where the hair needs the most reviving. Serge prefers to massage the scalp a little to evenly distriubte the product then shake or brush out any excess product. Follow with the dry finishing oil to bring back a natural shine. This product works as well on freshly washed hair to add root life as it does to turxturize a bun and elongate a blow out by providing long lasting invisible hold and weightless volume.